OOH, OOH, OOH! Redefining the Holidays with Outdoor Advertising
The holiday season is upon us, and with it comes an avalanche of tinsel, cheer, and—let’s face it—endless opportunities for businesses to stand out. If you’re looking to make an impact this Christmas and carry that momentum into 2025, Out-of-Home (OOH) advertising is the gift that keeps on giving.
But why is OOH advertising such a powerful tool during the festive season? Grab a mug of mulled wine, and let’s unwrap the magic of billboards (without the digital distractions 👀).
The Holidays: A Prime Time for Visibility
The average UK shopper makes 74% of their purchasing decisions outside of the home, according to a study by Outsmart. With the streets bustling and high streets alive with holiday spirit, OOH advertising places your brand right where your audience is looking.
Picture this: a strategically placed billboard with festive cheer, showcasing your business. Whether you’re promoting holiday deals, New Year resolutions, or planting the seeds for 2025, your message can’t be skipped, scrolled past, or ad-blocked.
Why OOH Advertising Works So Well in December
It’s Unmissable: Unlike other advertising mediums, billboards can’t be ignored. They’re bold, static, and demand attention—even when Rudolph’s leading the sleigh.
Seasonal Context: The festive season naturally sparks joy and generosity. People are primed to spend, and an OOH campaign can align your brand with the spirit of the season. (Think: Santa Claus shouting your message louder than a Christmas cracker snap!)
Boost Brand Credibility: A well-placed billboard conveys trust and authority. Research from Nielsen shows that OOH drives 4x more online activity per ad spend than digital ads, making it the perfect partner for increasing your reach.
Holiday Strategies for OOH Advertising Success
Tap into Emotion: The holidays are emotional—nostalgia, joy, and anticipation are at their peak. Use imagery and messaging that resonates with these feelings to capture your audience’s heart (and their business).
Keep it Clear and Festive: Your message should be simple yet impactful. A playful pun or festive phrase (like “Ooh Ooh Ooh!”) can make your billboard memorable. Combine this with visuals that evoke holiday vibes for maximum impact.
Leverage Locality: The festive season drives foot traffic like no other time of year. Consider billboard placements near shopping centres, transport hubs, or popular local landmarks to catch your audience when they’re out and about.
Start Thinking Ahead: The holidays are also the perfect time to plant seeds for 2025. Encourage your audience to consider new opportunities for the coming year—whether it’s upgrading their business or trying a new service.
New Year, New Reachaction
As 2024 wraps up, businesses are looking ahead to their 2025 goals. Why not set the stage with a well-placed OOH campaign that positions your brand front and centre? Whether it’s building awareness, driving footfall, or simply making a lasting impression, there’s no better time to get started than now.
Let’s Make 2025 Your Best Year Yet
This holiday season, don’t just spread Christmas cheer—spread your brand message. At Billboard Media, we specialise in high-quality, strategically placed billboard advertising that gets your message seen (and remembered).
Are you ready to start your ooh advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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