Seasonal ROI – investing in outdoor advertising this Spring

Spring is officially here! As the daffodils bloom and people shed their winter coats, there’s a palpable energy in the air. But did you know this seasonal shift presents a golden opportunity for businesses looking to maximise their advertising impact?

We look at how a billboard can give you a high ROI especially during the Spring months.

What is ROI?

Before we dive in, let’s quickly clarify what we mean by ROI (Return on Investment). Put simply, ROI measures the profitability of an investment relative to its cost. For billboard advertising, it’s essentially asking “for every pound I spend, how much do I get back?”

For example, if you spend £5,000 on a billboard campaign that generates £15,000 in attributable sales, your ROI would be 200% (£15,000 – £5,000 = £10,000 profit, which is 200% of your initial £5,000 investment).

Here’s why Spring brings with it some advantages and how these link to ROI:

People are outside again

It sounds obvious, but it makes a huge difference to your ROI. After months of dashing from one heated space to another, people are finally lingering outdoors and outdoor activity increases.

This directly impacts your ROI – the same billboard investment now reaches many more potential customers without any increase in cost. If your winter billboard reached thousands of people, that same placement may reach even more people in Spring, effectively reducing your cost-per-impression and boosting potential returns.

The Spring spending effect

There’s something about Spring that makes people reach for their wallets. Maybe it’s the vitamin D finally hitting our systems, but consumer spending typically rises during Spring. People are renovating homes, updating wardrobes, planning holidays, and generally refreshing their lives.

From an ROI perspective, this means your billboard doesn’t just reach more people – it reaches more people who are actively looking to spend. This increased conversion potential means each pound invested in spring billboard advertising has a higher chance of generating revenue, directly enhancing your ROI.

Perfect visibility conditions

Ever noticed how spring gives us that gorgeous golden light in the mornings and evenings? These happen to coincide perfectly with commute times when traffic is heaviest. Your billboard is showcasing your business in nature’s perfect lighting setup.

How does this affect ROI? Better visibility means higher retention and recall of your advertising message. This improved effectiveness doesn’t cost you extra but significantly increases the value generated by your investment.

Getting ahead of the Summer rush

By positioning your brand in spring, you’re planting seeds in consumers’ minds before the summer advertising frenzy begins. This early positioning creates a compound effect on your ROI – your spring investment continues generating returns throughout the summer months through improved brand recognition.

In ROI terms, this extended effect means your initial investment continues working for you long after the campaign ends.

Spring is blooming with opportunity, and your business deserves to be seen in its best light.
Make your billboard budget work harder this season and create a great Spring campaign that delivers exceptional ROI.

Are you ready to start your OOH advertising campaign?

Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…

Ps. Don’t forget to stay up to date with Billboard Media via our social media channels and subscribe to our newsletter if you want to find out information about available billboards in your area.