SAB Estates leads the way to billboard success

SAB Estates has been crowned ‘Campaign of the Month’ this September.

When you’re driving through Greenford and spot SAB Estates’ eye-catching billboard, there’s a reason it grabs your attention immediately.
This estate agency has absolutely nailed their billboard campaign, and there are four standout reasons why it works so brilliantly.

Here’s what makes this billboard campaign so effective:

1) Bold red colour scheme commands attention

The deep red background isn’t just striking – it’s strategic. In a sea of white and blue estate agent boards, SAB Estates stands out like a beacon.
Red naturally draws the eye and creates urgency, perfect for the property market where timing is everything. The contrast with crisp white text ensures maximum readability, even when you’re whizzing past at 30mph.
It’s confident, professional, and impossible to ignore.

2) Crystal clear hierarchy gets the message across fast

This billboard understands that drivers have mere seconds to absorb information.
The design flows beautifully: company name first, then “Leading Local Estate Agents” followed by services offered. The “SOLD” sign on the left creates instant credibility – social proof that they actually deliver results.
Everything is sized appropriately, with the most important elements getting prime real estate.

3) Phone number sized for success

Here’s where many campaigns fall flat, but SAB Estates gets it spot on.
That phone number – 020 8575 2929 – is huge and perfectly positioned. It’s large enough to read from a distance and memorable enough to stick in your head during your commute. No squinting required, no missing digits.
They understand that in property, immediate contact is crucial, and they’ve made calling them as easy as possible.

4) Smart contact information strategy

Notice how they’ve included both phone and website (www.sabestates.com) without cluttering the design?
The phone number takes centre stage for immediate action, while the website appears more subtly for those who prefer to browse first. They’re covering all bases – the impulsive caller and the careful researcher.
The website address is clean, memorable, and consistent with their branding.

The bottom line

SAB Estates has created a billboard that works overtime.
It builds brand awareness and recognition, establishes local authority and provides instant contact methods – all while looking professional and trustworthy.

For any business considering billboard advertising, this campaign shows exactly how to balance bold design with practical functionality.

Before you go, have you heard of our competition?

We’re giving away £500 to someone who can nominate a local small or medium-sized business that should advertise on our billboard.

You’re not required to make a purchase. Find out more here.

Are you ready to start your advertising campaign?

Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…

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