Beyond products: why billboards work brilliantly for service-based businesses
When you think of billboards, your mind probably jumps to the latest smartphone advert or that crisp packet you’ve seen plastered across A roads.
But here’s the thing –billboards aren’t just for multinational corporations flogging consumer goods. They’re brilliant for service-based businesses too, and it’s time more professionals realised billboards’ potential to boost their business.
Why services need different thinking
Unlike a flashy new car or the latest trainers, services can’t be touched or held. You can’t pop into Tesco and pick up a plumbing quote, financial consultation or grab an estate valuation off the shelf.
This is precisely why billboards are such a game-changer for service providers – they make the intangible feel real and accessible.
The trust factor
Let’s be honest, when you’re choosing an accountant or solicitor, you want someone who looks established and trustworthy. A well-designed billboard does exactly that.
It says, “we’re successful enough to invest in proper advertising, and we’re here for the long haul.” It’s that simple boost of credibility that can make all the difference when someone’s deciding who to trust with their house sale or tax return.
Location, location, location
The beauty of billboards is that you can plant your flag exactly where your customers are.
Estate agents can target busy commuter routes where house hunters are likely to pass daily. Solicitors might choose spots near business parks and builders may target shopping centres. It’s about being visible in the right place at the right time – something digital advertising struggles to achieve with the same impact.
Standing out from the digital noise
Right now, we’re all drowning in online adverts. Pop-ups, social media ads, Google banners – they’re everywhere.
A billboard cuts through that digital clutter like a hot knife through butter. When someone’s driving to work or walking to the shops, your message won’t be muted or skipped, rather it has their undivided attention for those crucial few seconds.
The professional edge
There’s something reassuringly permanent about a billboard that screams professionalism. For any business from financial services to health clinics, while online ads can disappear with a click, your billboard is there day after day, building familiarity and trust with potential clients.
The bottom line
Whether you’re helping people fix their home, buy their dream home, sort their finances or improve their health, billboards give service-based businesses the visibility and credibility they need to thrive.
In a world where trust matters more than ever, sometimes the biggest statement you can make is the one everyone can see.
Before you go, have you heard of our competition?
We’re giving away £500 to someone who can nominate a local small or medium-sized business that should advertise on our billboard.
You’re not required to make a purchase, simply scan the QR code, nominate a local business and include your full name by sending us a WhatsApp message.
Find out more here.
Are you ready to start your OOH advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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