Thats why exposure on a billboard between November – January can make for a great strategy. To being with, Black Friday now has a much longer life! Historically the sale only went live the Friday after Thanksgiving in the US, followed by online sales for Cyber Monday. Now sales start 2 weeks into November and play a huge role in the kicking off Christmas season sales for those shopping for gifts and party season.
Online is saturated – There is almost too much competition bombarding subscriber’s email inboxes and social media with sales non-stop! To boost your online campaigns, advertising outdoor means that you can influence shoppers while they are out and about shopping and not distracted by emails.
READ MORE: Nearly 26% of customers have visited a website after seeing a billboard advert.
How to choose the best locations this season
Who is your target audience and where do they shop or commute? We narrow down on the best routes or high street locations that are in view of your new customers. Taking a more targeted approach to your billboard advertising strategy is the best way to have an effective campaign.
- Estate agents – target high street areas where a families will be shopping.
- Taxis – shoppers looking for a nearby taxi service to get home or for party season
- Car Dealerships – take advantage of more people being on the roads – target locations nearby competition, near the high street, en route to your dealership
- Solicitors – with couple and family disputes on going during this season – its a primetime to be in view of those already thinking about seeking advice.
Looking for advice on billboard advertising?
Speak to one of our Estate Agent Advertising Specialists today for a FREE consultation. For more information contact us on 0207 112 8624 or email sales@billbaordmedia.co.uk.
