Several studies, such as the article published in Forbes, have shown that maintaining or even increasing your marketing budget during a weaker economy period can help your brand keep growing during and after the pandemic.
‘Outdoor advertising has been a great form of marketing for us to help us become known locally by the ‘white van man’ who spends a lot of time on the major roads. We have welcomed several customers coming in just after seeing our billboard campaign, which confirmed that it has worked for us.’
Meridian Building Plastics Ltd, September 2020 (read the full interview here)
Believe it or not, the best time to talk about your brand and what you are doing for your customers is NOW.
We’ve listed below the top 5 reasons why it is the best time to advertise on a billboard:
1. With the new restrictions in place that require people to avoid commuting as much as they can, your targeted audience will be traveling around in the local area more than ever before as they look for essential food, DIY, supply shops or services. This means your campaign will be seen by those who matter the most daily.
2. The number of Google queries which include the keywords ‘near me’ have been on the rise since the pandemic began, meaning that consumers are more than ever looking to satisfy their wants and needs in their local area. What’s best than having your business name and offer displayed at your customers’ doorstep to beat the online competition?
3. Often during a recession, businesses tend to cut back on various expenses including marketing ones. However, several successful brands have proved that investing strategically in marketing during an economic crisis can create a long-lasting boost in sales and profits.
4. With fewer businesses seizing the opportunity to maintain their marketing activity during this Covid-19 pandemic, your ad will be competing with fewer brands and messages. That’s quite an opportunity since we know that people now have an attention span similar to a goldfish.
5. Finally, our team decided to support local businesses during this tough period and created a bounce back package to help them keep growing, if interested get in touch and quote ‘BOUNCE BACK‘. Some of the benefits include getting an additional FREE month, FREE artwork change and/or design backed by easy cashflow payment plans.
Don’t know where to start?
There is an option for every business, from the nationwide taxi company to the local supply shop. Let us know the objectives you want to achieve and our team will help you find the most efficient billboard advertising strategy for your business.