Understanding the ways in which customers change during each new season allows us to market to them more effectively. Let’s look at how to take advantage of seasonal events and holidays to advertise your business better.
What Is Seasonal Advertising?
Seasonal advertising is when current events are implemented into marketing campaigns. When we think about the most common forms of seasonal advertising, some examples that first come to mind are back-to-school sales during the summer months, massive price cuts on Black Friday and Cyber Monday, or holiday-themed adverts as the Christmas season draws near. Seasonal marketing is an excellent way to draw upon the timeliness of holidays and other exciting events on the calendar to advertise your products or services.
Plan Your Approach
Now that we know what seasonal marketing is, how exactly should you get started? Next, we’re going to break down the best way to put together a marketing strategy for each new season.
Allow enough time to strategise your cohesive marketing plan to ensure you’re fully prepared for when your peak season rolls around and the campaign finally launches.
Pick The Right Season
Many global brands have the financial means to capitalise on each and every seasonal opportunity. However, small businesses with limited budgets must work smarter and decide which season is best suited for them.
We all know it’s necessary to adapt marketing efforts around big holidays but understanding the peaks in your specific sector will allow you to capture your audience during a time when your product or service is in demand. Nowadays, there are holidays surrounding just about any topic. If you run a pizza parlour, then National Pizza Day is a big one for you. National Smile Day is a perfect seasonal campaign for dentists. Even campaigns regarding current events, such as the pandemic, are quite effective because they relate to the experiences your customers are going through. The list goes on. If you need help searching for international holidays and special occasions, check out Awareness Days for inspiration.
Understand Your Customers
Amazon CEO Jeff Bezos claims the most important marketing principle is being obsessed with your customers. Get to know their dynamic behaviours, such as how their habits change in response to the changing season, their buying behaviour, where they spend their time, and so on. This will allow you to create a campaign that will be interesting and memorable to them.
Now that you’ve considered various holidays that might pertain to your business and created an ideal customer profile, it’s time to begin writing content for your marketing campaign. We always recommend putting together a campaign calendar. This will help you remain organised throughout the entirety of the campaign.
First, come up with a main topic or headline for your advertisements. This topic should be used throughout all your marketing channels during the campaign. We recommend launching a social media campaign, increasing your email marketing, writing blog content, running a social media contest or giveaway, sharing a special promotion, and so on. Also, update your website to showcase your new seasonal campaign! Remember to stay true to the season or special occasion you selected.
Growth for Your Business
Seasonal marketing is a brilliant way to capture the attention of your customers. It ensures your brand is at the forefront of people’s minds, which ultimately results in boosted sales! Make sure to analyse your campaign results to make the next one even more successful.
Get Started Today
Our friendly team of billboard experts is eager to help you reach your audience throughout the changing seasons. Get in touch today by contacting us at 0845 86 22 198 or emailing firstname.lastname@example.org.