Billboards are everywhere. So how do you make your campaign capture your audience amongst all the competing marketing campaigns? Here at Billboard Media, we’ve seen thousands of billboard advertisements in our day. As a result, we’ve figured out the ins and outs of what to include on a campaign to make it convert viewers into customers.
We want each and every campaign that makes a home on our billboards to be a successful one! And we especially want to see our customers’ businesses thrive as a result. Therefore, we’ve highlighted the most promising tricks to consider when creating a marketing campaign to ensure that your next billboard advertisement will be successful.
Here are our top tips to help you create a strong, impactful advert for your billboard:
Keep It Simple: As the saying goes, less is more. Viewers have a limited amount of time to process all the information shown on your board, so we want to advertise your business in a clear, concise manner. We recommend that you use plain, legible fonts for your text (Top Tip: When creating your design, see how well you can read it while squinting. If it’s difficult to read, then make some changes!) Try to keep it simple, clean, and straightforward.
Don’t be afraid to go bold though! The key is to use large text to get your message across to drivers on the go.
Use informative imagery: Use an image (or two) that captures the viewers’ eye. Make sure that it also clearly portrays your business to the viewer so they can easily understand what your business is all about and what goods or services you have to offer. Don’t forget to include your logo, as well. That is essential for brand recognition!
Choose Vibrant Colours: When designing your billboard campaign, we advise you to incorporate your company’s colour palette to establish your branding on the advert. However, you can select additional colours that stand out amidst the surrounding environment. This way your campaign will be unmissable to passers-by.
Direct Your Customers: The quickest way to get your customers to visit your business is to include directions right on your billboard. It saves them the time of looking up your location or asking around for directions. Make it easier for them to locate your business!
Select the Best Location: Our team will discuss your campaign goals and ideal customer base to help you select the best area to reach your target audience. We’ll make sure your campaign is placed on a route that is guaranteed to be seen by your existing and future customers.
Let your Creativity Shine: Consider how to make your campaign stand out with an original idea! Be bold with your design and dare to be different with your catchy headlines and phrases. This will make your advertisement more memorable for passing viewers.
Include a Call to Action: Every marketer knows the importance of a call-to-action (CTA). This gives viewers an action to complete, such as visiting your website or social media, calling your business directly, or visiting a location in person.
Need more marketing or design advice for your campaign? Our team of qualified experts is available to help you design an effective billboard advert to help your business grow! Give our team a call at 020 7112 8624 or email us at sales@billboardmedia.co.uk to get started.
