How Much Does A Billboard Campaign Cost?
Any business owner or marketer needs to understand the value and return on investment (ROI) of a billboard campaign. Before you invest, it can be daunting to estimate the cost of a billboard, especially if you’re an SME with a tight budget.
Given the current cost of living crisis, we understand that consumers and businesses are facing financial challenges. Therefore, we want to ensure that every pound you invest in your advertising delivers results.
When speaking to our clients and addressing their concerns, we always encourage them to consider the following:
- Month-to-month, how much revenue are they generating from their own services?
- Considering the visibility of the billboard, how many new potential clients could they gain?
When you calculate the revenue based on the cost of your service or product, you’ll realise that your billboard investment pays off much quicker than you thought. The average 12-month billboard campaign costs £7,200+VAT. Divide this figure by the average cost of your product or service £7,200+VAT/X, this allows you to determine the number of clients or products you need to sell to recover your initial investment.
Download our guide to calculate your potential Return on Investment
But, of course, you don’t just want to break even; you want to profit from this investment.
Did you know? Our billboards are seen on average by 100k drivers and commuters each week – how many of those are your potential customers?
How do I know the billboard is bringing in clients or customers?
It’s crucial to track your campaign effectively. This can be done by asking your audience for feedback or setting up a unique QR code or phone number.
What if I haven’t seen results from my campaign?
Explore our list of past ‘campaign of the month’ winners to gain insights into successful billboard campaigns. This resource will provide valuable ideas to enhance your understanding of effective strategies.
Isn’t it easier to stick to online advertising?
Definitely don’t ditch digital! Billboards are much more effective when used in conjunction with a social media or digital campaign. In fact, they have been proven to enhance the impact of your digital efforts.
Our marketing, design, and local billboard teams are ready to assist you in building your billboard advertising strategy and discussing any site-specific costing details.
For more information on billboard advertising get in touch with a member of our team! Call 0207 112 8624 or email email@example.com
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