Seasonal billboard campaigns: a guide

Billboards offer an impactful way to reach your target audience. By leveraging seasonal themes and local events, you can create campaigns that resonate deeply and drive results.

Here are some ideas to get you started:

Holiday-themed campaigns

Seasonal holidays provide a great opportunity to tap into your audience’s emotions and interests. By aligning your billboard design with the festive spirit, you create a connection that feels relevant and timely. Whether you’re celebrating global holidays like Christmas or focusing on more niche events, holiday-themed campaigns allow your business to align with your audience’s mindset during these key moments.

By carefully considering the imagery, messaging, and offers you present, your business can stand out amidst the seasonal excitement. These campaigns don’t just capitalise on the holiday mood but also create a long-lasting brand impression when done right.

Here are a few holiday ideas to get you started:

• Halloween: Spooky designs, pumpkins, ghosts, and witches can create a festive atmosphere. Consider a horror film-themed campaign or a “trick or treat” offer.
• Festive season: Whether it’s Ramadan, Christmas or Hanukkah, you can create a festive billboard and incorporate festive offers such as a “12 Days of Christmas” promotion or a holiday gift guide.
• Valentine’s Day: Spread love with romantic designs, hearts, roses, and couples. Consider offering a special Valentine’s Day package.

Local event tie-ins

Tying out-of-home billboard campaigns to local events can significantly boost a business’s visibility and engagement. Events draw large, targeted crowds which offer businesses an opportunity to connect with a highly relevant and captive audience. By aligning the billboard messaging with the event, companies can create a sense of immediacy and relevance, which enhances brand recognition and recall.

Localised campaigns also foster community connections, positioning the business as a part of the local culture. in addition, event-driven campaigns often generate word-of-mouth buzz and social media interaction, amplifying the brand’s reach beyond the physical ad space.

Here are local event examples:

• Music festivals: partner with local music festivals to promote your brand or offer a discount on tickets.
• Sporting events: create a campaign around local sports teams or events. Offer a special deal for game day or promote your brand at the stadium.
• Community events: support local community events, such as farmers markets, art fairs, or charity fundraisers.

The four elements of a seasonal campaign:

Below are four key elements to implement in a seasonal billboard campaign which can increase the campaign’s effectiveness:

• Seasonal punny slogans: humour is key – use puns or wordplay related to the season or holiday to make your message memorable.
• Seasonal colour schemes: use colours associated with the season to create a visually appealing design. For instance, bright colours for Summer and warm tones for Autumn.
• Interactive elements: add interactive elements to your billboard, such as a QR code or social media contests to encourage engagement.
• Limited-time offers: create a sense of urgency by providing limited-time discounts, promotions, or giveaways.

By combining seasonal themes with local events, you can create vinyl billboard campaigns that are both memorable and effective. Experiment with different designs and messaging to find what works best for your business.

Feeling inspired?

Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk to enquire about what billboard advertising could do for your business.

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