Have you ever thought that sometimes colours can be the most critical element in an advertising campaign?
Well, it is indeed true. The first thing that consumers notice is always the colours before words.
As a result, the colours you choose for your next advertising and promotional campaigns, as a small-business owner, can affect consumer attitudes about products or services and play just as important role in creating sales as any catchy slogan.
It’s time to freshen up your outdoor advertising and give your brand a new look this season with unconventional colour combinations!
In spring, the colour pallet of our world changes dramatically. During colder seasons, our surroundings used to be dominated by neutral and ‘cold’ colours, but that is no longer the case. Instead, they are being replaced with lively and upbeat “spring” colours.
Seasonal creative campaigns often benefit from following colour trends proposed for warmer seasons. The reason is that most people identify spring with new beginnings and a bright future; even little visual cues can help your business communicate in a positive light.
Dive deeper into this article to learn the trending colours we recommend for your billboards and the message hidden beneath the graphics that correlate to the colour trends.
Check out more facts about the effects of colours in advertising:
Changing Moods and Attitudes
The colours you choose to associate with your products or services can convey the attitudes and moods of your consumers.
For example, the colour blue can convey feelings of serenity and trust. This colour is often chosen for promoting products that want to emphasise clarity and purity.
The colour choice’s emotion or attitude allows consumers to associate those emotions with your products. This feeling then carries over into purchase experiences.
Grabbing Consumer Attention
Incorporating specific colours into your advertisements can grab consumer attention with an immediacy that a catchy slogan cannot.
Colours can catch consumers’ attention more quickly because of consumers’ multiple associations with specific colours. For example, red draws attention to being the most vibrant colour in the visible spectrum, so consumers tend to spot it first. In addition, it enhances human metabolism, increases respiration rate, and raises blood pressure, which is why many food chains use it in their advertising campaigns. It also has very high visibility, for this reason, directional signs are usually painted red.
Researching your target audience in your chosen market location might help you figure out which colours appeal to them more than others. Using this information to create adverts can help your small business improve sales conversions by directly appealing to consumer needs and demands.
For example, suppose your small business offers luxury products or rental services to a primarily urban marketplace. In that case, you may use varying shades of blue, green and white to convey expansiveness and a closeness with nature.
Purple is also an excellent colour to use when you want to blend the steadiness of blue with the energy of red, despite its rarity in nature. It is frequently linked to power, nobility, wealth, and ambition.
Showcasing Product Characteristics
Carefully choosing the colours in your small-business advertising campaigns can help your company emphasise the characteristics of its products.
The emphasis on these characteristics will help attract your target customer base. For example, including the colour black in your small-business advertisements can convey elegance, mystery, and power. This makes the ideal choice for advertising various products and services, from high-end electronics products to fine restaurants and home furniture/amenities. In addition, black can be enlivened with a splash of colour, intensifying the contrast, and drawing attention to a specific point.
Our marketing and design team are ready to assist you to identify the best ways to promote your brand, product, or service and make your campaign stand out from the crowd, whether you’re targeting other businesses or consumers.
We’re here to help! Call us at 020 7112 8624 or email us at email@example.com to get started on your marketing campaign right now.