NBK specialise in the installation of bathrooms and kitchens and for over 20 years have grown to
become the largest independent retailer and installer across Norfolk & North Suffolk.
• Increase brand awareness locally.
• Direct customers to the store.
• Be visible to competitor’s customers.
• Be fun, creative and eye catching to attract attention.
The location: The billboard is located only moments away from their branch in Norwich and leads to a
cluster of other kitchen & bathroom companies. This allows the brand to stand out while also
influencing the buyer’s decision before they shop.
The artwork: The ad was designed to be playful and fun using bright colours and illustrations to grab
everyone’s attention. Showcasing an enticing offer and including directions to the branch nearby, the
campaign is simple but effective.
“It’s going great for us so far! The prominent location of the billboard plays a big part in
the success of our advertisement. Our artwork is eye catching with bright, bold colours
and we’ve received a lot of great feedback from customers who’ve entered the store
after seeing it.” – Rachel Harris, Manager
The information in this case study is based on feedback from an NBK representative and observations by Billboard Media