Businesses across the country are now more than ever thriving on building a strong and loyal community around their premises and stacking all the odds in their favour to maintain long-lasting business success.
As a small business, choosing wisely the audience you want to target will help you optimise the success of your marketing actions. When it comes to understanding who will be more likely to be interested in the product/service you offer, think first about the community of people living, working and shopping in your local area. They are the ones who will visit your shop if they need anything you offer or recommend you to their familiy/friends looking to buy your products or services. Targeting prospective customers right where they are is also a great opportunity to oust non-local competitors!
Taking advantage of local advertising for your small or medium-sized business:
From directing customers to your business to promoting a seasonal or new product/service, the options are endless! Depending on the objectives, each business can adapt the type of content and take their ads to the next level.
Top tips to make it work for your brand:
- Location – think about how far consumers are willing to travel to get to your business (depending on competition and rarity of your products),
- Visual – pick the most strategic product/service that will drive people to your business and highlight what makes you different from the competitor next door,
- Contact details – building brand awareness is great but having customers take action is better (visiting your website, calling you, downloading your app, or coming to your store), so make sure your poster mentions this information.
Get in touch with one of our advisors to see how you could reach your objectives with outdoor advertising too! Give us a call on 0845 86 22 198 or email us at firstname.lastname@example.org, we’ll be happy to help you.