M&S and Go Getter Crowned Campaign of the Month with Strong Visuals & Humour🎯
This month, we’re highlighting two eye-catching and impactful campaigns: M&S Food’s grand opening at Friern Bridge Retail Park and GoGetters’ quirky, humorous appeal for support with their creative twist on billboard advertising.
M&S Food – Friern Bridge Retail Park Now Open
With bold, enticing visuals, M&S Food’s billboard for their new location at Friern Bridge Retail Park is a feast for the eyes. It masterfully showcases one of their signature dishes, dripping with flavour, while seamlessly delivering key information: the store is now open.
The campaign capitalises on the classic M&S tone – premium, but approachable, while leveraging their renowned food photography to draw the attention of passersby. The sharp, minimalistic text against the vibrant dish image creates a memorable contrast, making the message both hard to miss and difficult to forget. It’s not just a billboard—it’s an M&S billboard.
3 Key Points for M&S Advertising Campaign
- Cohesive Brand Messaging: M&S continues to stay true to their brand’s promise of quality, using their iconic tagline, “This is not just food,” to remind customers of the premium, memorable experience they offer. The billboard captures this message with minimal words but maximum impact, reinforcing their market position as a leader in quality food.
- High-Quality Visual Appeal: The vibrant image, featuring a delicious and colourful dish, immediately captures attention and appeals to the senses. The food is the hero of the design, and this high-quality image is used strategically to entice onlookers and leave them craving more.
- Clear Call to Action: The simplicity of the message, “Now Open,” paired with the location, is designed for clarity and accessibility. There’s no confusion, just an open invitation for customers to visit the new store, ensuring the billboard functions both as an advertisement and as an announcement.
GoGetters – Humorous, Relatable Appeal
On the opposite end of the spectrum, GoGetters has used our 16sheet billboard and taken a humorous, grassroots approach with their campaign. Using a simple, MS Paint-styled design, their billboard cleverly asks for support in funding a graphic designer by encouraging customers to order food through their app.
This tongue-in-cheek approach is refreshingly honest and relatable, showing that not all campaigns need to be polished and sleek to be effective. By using humour and a self-deprecating tone, GoGetters stands out in a crowded market, reminding us that authenticity can be one of the most powerful tools in advertising.
3 Key Points for Go Getters Advertising Campaign
- Breaking the Mold: GoGetters takes an unconventional route with their campaign, using a playful MS Paint aesthetic that feels nostalgic and humorous. This creative risk pays off, setting them apart in a sea of polished, traditional ads, and highlighting the brand’s fun, relatable personality.
- Engaging, Relatable Copy: The copy is intentionally lighthearted and self-deprecating, directly addressing their audience with humour (“We NEED money for a graphic designer 😊”). This shows their human side, creating a more personal connection with potential customers, which resonates well with a younger, tech-savvy demographic.
- Call-to-Action with a Twist: While the campaign is playful, the call-to-action is still clear and effective – encouraging users to download the app to support them. By linking humour with a clear goal (increasing app orders), GoGetters ensures their ad isn’t just fun but also functional in driving engagement.
What We Can Learn
Both campaigns illustrate the importance of understanding your brand’s personality and target audience. Whether it’s M&S showcasing their premium products with beautiful photography or GoGetters using humour to connect with their audience on a personal level, both campaigns effectively capture attention while staying true to their brand values.
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