August Campaign of the Month: HarperCollins Publishers

Congratulations to HarperCollins Publishers for being selected as August’s Campaign of the Month winner! Their marketing campaign’s aim was to promote the launch of comedian Rob Beckett’s new book titled A Class Act: Life as a Working-Class Man in a Middle-Class World. We selected this billboard as our winner because their advertisement was so striking and beautifully designed that we deemed it a real ‘Class Act’!   Not only was the advert’s design…

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Why Facebook and Google use Billboard advertising

Why Google and Facebook use Billboards “With the widespread use of smartphones, the high visibility of out-of-home goes hand in hand with actions on digital channels such as social media. For example, nearly 4 in 10 adults surveyed (38%) in the US say they have visited a Facebook Page or posted on Facebook after seeing an…

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Foxtons & Rightmove shake up the market with new campaigns

Image: Foxtons, campaign by agency M&C Saatchi Accelerator The major players in the industry are ready to take on slower months forecasted ahead with billboard campaigns reminding their audience that their property search does not stop. Leading UK estate agents, Foxtons have launched their first major advertising campaign ‘Get Foxtons On It’ across billboards, online and social media.…

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Is St. Albans the best new place to advertise?

Locations available around St. Albans Station. There’s a lot of buzz around St Albans right now. Many Londoners are moving out to St Albans to buy more affordable, spacious homes and to get settled in nearby to good schools. This spikes a lot of opportunity for billboard advertisers and businesses looking to capture their attention. St Albans is…

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Billboard advertising strategies to learn from car dealerships

Advertisers can learn a lot from car dealerships use of outdoor advertising. It’s one of their favourite ways of advertising directly to their audience.  We’ve pulled together some strategies that car dealerships use to advertise and win customers using billboards. No matter what industry you’re in, most of these strategies can be applied to your business! Emotional…

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Spring’s most creative billboard campaigns

Have billboard campaigns become boring? Over the years, successful billboard campaigns have gained a reputation for being simple, clever and eye catching with the aim of capturing the attention of millions of people! This is because motorists are not looking for an opportunity to read a wordy billboard, nor can they be distracted while on the road! Advertisers with over complicated campaigns,…

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