Before trying out a new form of advertising it’s good to do some research. Asking yourself some important questions will help you decide whether its worth a shot or not – Is this method working for other businesses? Is there proof that it works? Have I ever noticed or been influenced by the advertising method myself? What are…
Have billboard campaigns become boring? Over the years, successful billboard campaigns have gained a reputation for being simple, clever and eye catching with the aim of capturing the attention of millions of people! This is because motorists are not looking for an opportunity to read a wordy billboard, nor can they be distracted while on the road! Advertisers with over complicated campaigns,…
Choosing a location that will give your brand high visibility is always top priority, but some companies also consider their competition’s location as a deciding factor. Where there is fierce competition on the market or if a competitor is in a prime location, companies like McDonalds and Home Tiles choose a billboard that is either nearby,…
Local and independent businesses and companies rely on various forms of advertising to continue to maintain and grow their business. Although the benefits are clear, social media can be tricky to master and, if your intended audience is beyond the scope of Twitter or Facebook, your posts and adverts may not be creating the desired…
Household UK brands such as Sports Direct, Purple Bricks, Virgin, Carphone Warehouse, CV Library and Nandos are prime examples of businesses that started as small companies that built their name with persistent marketing strategies, one of which was billboard advertising campaigns. This is testament to the powerful impact billboard advertisements can have on once-small businesses.…
We are dedicated to providing a professional and attentive service to all our customers and this is reflected in the testimonials we receive. Here’s a selection of customer testimonials from the past month: “Billboard Media operate the majority of billboards around that are local to my business. I have used billboards before and would…
Although out of home advertising has been around for many years, the industry is still growing and in 2014 spending on billboard advertising exceeded £1 billion. Here are 5 reasons why out of home advertising is a great way to promote your company or brand in the UK: Billboard advertising has a lower cost per…
An earlier form of outdoor advertising was a sandwich board outside a café, restaurant or business. The aim of these being to draw customers in with special offers, promotions, or just to advertise services. Today, that aim is still the same but the way we do it has increased on a much larger scale. In…
Outdoor advertising can be a brilliant way to promote your business and services, but to do this, your campaign must have the ability to engage and reach your potential customers. Here are some tips for reaching more customers with outdoor advertising: Make your billboard exciting and engaging, but not distracting. This can be dangerous, especially…
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