How to guarantee summer success for your business
It’s a well-known fact that sunny days lift people’s mood which in turn lights up their wallets! We’re gonna take a deeper look into why people tend to spend more during good weather periods, and what you can do as a business to capitalise on this opportunity. Let’s get started, shall we?
Firstly, nice weather can have a positive effect on people’s mood, leading to increased feelings of happiness and well-being. This can lead to more impulsive spending as people seek to maintain their positive mood. Shopping not only enlivens us, it literally releases dopamine! Studies have shown the simple act of shopping lights our brain up with dopamine, the “feel good” hormone. This neurotransmitter helps control the brain’s reward and motivation systems, allowing us to anticipate rewards and then take action to secure them.
Good weather often coincides with holidays and special events, such as Easter, Mother’s Day, and Father’s Day. These events often involve gift-giving, which means more spending on presents and cards. With the competition heating up in the market, now’s a great time to launch an exciting promotional campaign! Whether it’s offering a discount or running a seasonal sale – these are sure-fire ways to stand out from the crowd and get your billboard noticed.
Summer is prime time for outdoor activities, such as picnics, sports events, and festivals. This means increased shopping for things like sunglasses, clothing, and event tickets. Make the most of this opportunity and get your business in front of as many people as you can! More footfall and traffic on the roads equals more eyes on out of home advertisements!
Congestion can be a blessing in disguise for OOH advertisers – it means potential customers will spend more time looking at your ads, increasing the chances of them remembering your message. Good news for business bad news for road users.
If you are an estate agent, home renovation company, event organiser, holiday park, children’s adventure park, restaurant or retail store – it’s your time! Your customers are actively searching for a provider, capture their attention as they make their decisions on your product/service this season.
Your customers are actively looking for what you have to offer – be sure to catch their attention as they make their decisions this season.
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