Make Your Marketing Budget Scream OOH!
As businesses in the United Kingdom enter the new fiscal year, one of the critical tasks on their agenda is planning their marketing budget. Today, we’ll explain why billboard advertising will deliver the ‘Return on Investment’ (ROI) you’ve been dreaming of…
Why should you invest in billboard advertising?
In today’s digital age, where online marketing dominates the conversation, it’s easy to overlook the power of ‘traditional’ advertising. However, amidst the noise of social media and digital ads, there’s one medium that continues to capture attention and make a lasting impression: billboard advertising.
Through creative design, compelling visuals, and concise messaging, you can communicate your brand values, personality, and unique selling propositions effectively. Over time, this consistent presence in the physical landscape helps cement your brand in the minds of consumers, fostering trust and recognition. At Billboard Media, we have a bespoke graphic design service that will help you craft a creative and impactful campaign that will make your brand unmissable.
How much should you put aside for your billboard campaign?
We’re answering this question with more questions… (call us today and we can talk you through what might suit your business needs best!):
- Where do you want to advertise?
- What size billboard are you interested in? (There’s so many different sizes and types)
- Do you need lighting?
- How long would you like to advertise for?
- Do you need us to design your billboard campaign?
At a bare minimum, a billboard campaign will cost you £17 a day. How much you need to budget for will really depend on the questions above!
What will my ‘Return on Investment’ be?
Good question!
Again, it all depends on how much you’re going to spend on the campaign and what your business model looks like. However, we do have a nifty calculation that we can do to work out what your ROI might be. We’ve pulled together some rough guides that are on our industry package pages. Definitely pay them a visit if you are in education, recruitment, property, health, or home improvement.
If you want the exact figure for your business, give us a call today and we’ll happily help you out!
Want more, more, more?
Feel free to speak to one of our wonderful team members today about how you can target the right people at the right time in the right location. You can contact us by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.
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