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We see billboards everywhere, we see them in the city, we see them by the side of the motorway and we even see them at our local train stations. Billboards mark boundaries and they can also break them. Billboards are for impact, whether your business is small, large or somewhere in between. But why a…
Oakheart Property is July’s 2022 winner for Campaign of the month. We selected this campaign as the simple messaging, mixed with eye catching imagery, showing a squirrel (an icon for the countryside), came together to create a billboard campaign that really stood out! The aim of their campaign was to build brand awareness in the area so…
We get it We understand, you feel billboards are for the big companies, the ones with millions in their pocket, that really doesn’t have to be the case! We know that when you are looking at your marketing budget, you may think it only makes sense to feel to keep it tight and only…
iMove Property is back with another great billboard campaign! Having used billboards before, they are back in Crystal Palace with a new board which will demand your attention! Their previous billboard, mainly themed pink, is just as fun and colourful as ever. Most of all this is a design that is both clear but also…
Billboards are a premium advertising medium because they provide high exposure. However, the size of a billboard can determine the price, the type of route it’s on and the level of visibility. They come in a variety of shapes and sizes, ranging from 16-sheet portrait format to 96-sheet landscape design and beyond. Diverse ad types…
The rising temperatures and the sun coming out of hiding can only indicate one thing: summer 2022 is on its way! Summer officially begins on June 21, and we couldn’t be more excited about what the Out-of-Home industry has under its sleeves. Summer is the finest season for being outside. It offers increased outside traffic…
After launching a fun and somewhat controversial January 2022 campaign, Lamb & Co Estate Agents have returned with a new clever campaign, which undoubtedly became one of our favourites this month! Their recent billboard campaign was designed to demand attention, shock its viewers and make them laugh. This was a huge success but Lamb &…
With the vast growth of digital marketing, local business owners often overlook the great use of billboard advertising as they feel that it cannot produce immediate sales and is very expensive. However, that’s not always the case as a strong call to action, and a perfect location makes a difference. When choosing your ideal site,…
When it comes to standing out and attracting attention, start-ups and small business owners in the early stages of their businesses are typically looking to spend heavily on marketing to raise brand awareness, stand out from established brands, build trust, and be chosen. However, with the constrained budgets that many expanding businesses have, building brand awareness…
The role of any billboard is to get attention…and nothing works like a funny ad! This is excellent news for Specsavers, who chose to spice up their campaign this month with a bit of humour! This billboard ad was not only funny, but its friendly approach to encourage viewers to check their eyesight did an…
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