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Recently, communicating ‘going green’ or sustainability practices in marketing messages has been top priority for most big corporate organisations. At first glance, adopting sustainable business practices may seem like a challenging task to accomplish. However, it can enhance your bottom line in both the traditional and environmental senses, regardless of your industry and business size.…
Have you ever thought that sometimes colours can be the most critical element in an advertising campaign? Well, it is indeed true. The first thing that consumers notice is always the colours before words. As a result, the colours you choose for your next advertising and promotional campaigns, as a small-business owner, can affect consumer…
The month of March highlighted the importance of women through named days like International Women’s Day and Mothers Day. For this reason, we have chosen our campaign of the month, a new timely outdoor campaign that really puts light on mums in a very artistic way. SKIP Gallery, an ongoing collaborative artwork created…
Outdoor advertising has been demonstrated to be an efficient medium for long-term brand growth and brand fame, making it the ideal partner for humorous campaigns. Consumers often tend to make decisions based on their personal feelings and experiences far more than facts and figures. So, when forming impressions of your brand, their emotional response…
As the new financial year is just around the corner, we decided to guide you through a few steps that you need to be aware of before planning your next OOH campaign. Here are five key strategies you need to stick to when making most of your advertising budget. No. 1: Research your…
Small, growing brands often struggle to tie their marketing campaigns to the ongoing holidays, especially this month, in full swing of International Women’s Day, Mother’s Day and the upcoming Spring. With the recent relaxing of work from home and quarantine rules, your customers will likely venture outside more often, which means Mother’s Day and Spring could…
International Women’s Day is upon brands and us all over the globe; for this reason, we decided to dip into history and showcase how women have been portrayed in the advertising industry and how recent changes are affecting consumer brand perception. How have women been portrayed in advertising and media over the last decades? …
Since the restrictions in the UK have been removed, people have started travelling more on and off from work. For this reason, it was essential to help street drivers find their final destinations. This month’s winner has showcased the simplicity of such a task with their latest billboard campaign. Alsford Timber has been selected this…
Get ready for the best times of the year to make sales! Did you know that the 3 biggest dates for commerce are: Christmas, Black Friday and Valentine’s Day? But how do you prepare for them? An Editorial Calendar is your map to potentially increase the results of your marketing efforts for special Holidays. Have…
Kicking off 2022 with a bang! This month’s Campaign of the Month winner is one to remember. As a team, we love out of the norm, well-thought-out campaigns, so when the final design from Lamb & Co arrived in our inbox, we know it would be a major success. They have been selected this January because…
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