August Campaign of the Month: HarperCollins Publishers

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Congratulations to HarperCollins Publishers for being selected as August’s Campaign of the Month winner! Their marketing campaign’s aim was to promote the launch of comedian Rob Beckett’s new book titled A Class Act: Life as a Working-Class Man in a Middle-Class World. We selected this billboard as our winner because their advertisement was so striking and beautifully designed that we deemed it a real ‘Class Act’!   Not only was the advert’s design…

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Cater Your Billboard to Current Events

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To successfully run a business, it’s always advisable to keep up to date with the latest trends and current events. There is a lot happening around the world that could inspire a good marketing campaign. Let’s take the COVID pandemic for example. Although it drove the UK (and the world) into multiple lockdowns that brought on various restrictions and temporarily…

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Promotional Billboard Advertising Increases Sales

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Although the stay-at-home orders of the COVID pandemic led to a sudden and massive increase in online shopping, people have been missing the experience of going out for good ol’ fashioned shopping trips to their favourite local stores and shopping centres. Thankfully, now everyone is finally able to get back to their pre-COVID shopping habits!  Most people are likely to do their shopping on their way…

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How to Make Your Billboard Stand Out

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Billboards are everywhere. So how do you make your campaign capture your audience amongst all the competing marketing campaigns? Here at Billboard Media, we’ve seen thousands of billboard advertisements in our day. As a result, we’ve figured out the ins and outs of what to include on a campaign to make it convert viewers into customers.  We want each…

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Advertise During Bank Holidays to Boost Your Business

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Advertising efforts increase by an average of 50% around holiday seasons. Bank holidays give people the opportunity to spend more time outdoors or on the road commuting to destinations they only get to visit a few times a year. This leads to a vast increase in viewers being exposed to outdoor advertising. Since more customers are exposed to business’ advertising campaigns, sales drastically increase as a result.  Businesses in hospitality and leisure sectors, such as…

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July Campaign of the Month: Southend Dog Training

Blog, Campaign of the month, Uncategorised

One of the most effective ways to reach your customers is to create a marketing campaign that plays upon human emotion. This is exactly the tactic that our July Campaign of the Month winner implemented into their most recent billboard advertisement. Great job Southend Dog Training! This billboard surely tugs on our heartstrings while also including all the necessary, yet minimal, information to make it easy for drivers and pedestrians to see the advert and…

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Traditional vs. Non-Traditional Advertising

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The world of advertising has significantly changed and expanded throughout the last 100 years. Various new marketing channels and tactics have been introduced over time. Although the advertising industry is quite vast, it can be divided into two categories: traditional and non-traditional. Both types of advertising have pros and cons. Ultimately, it’s up to marketers…

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Point Your Customers in the Right Direction

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  The average person is estimated to be exposed to approximately 6,000-10,000 advertisements per day. That’s an astounding amount! So how do you make your billboard advert stand out to your customers and pierce through all the advertising noise? Get customers through the door by investing in a directional billboard!  What’s a Directional Billboard?  Directional billboards are generally big, bold, and straightforward. Their purpose is to navigate…

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