International Women’s Day is upon brands and us all over the globe; for this reason, we decided to dip into history and showcase how women have been portrayed in the advertising industry and how recent changes are affecting consumer brand perception. How have women been portrayed in advertising and media over the last decades? …
Get ready for the best times of the year to make sales! Did you know that the 3 biggest dates for commerce are: Christmas, Black Friday and Valentine’s Day? But how do you prepare for them? An Editorial Calendar is your map to potentially increase the results of your marketing efforts for special Holidays. Have…
2022 is here, now is the time to start working on your business’ marketing plan for the new year. Having the upcoming months mapped out helps you get organised and easily track all your tasks, execute strategies, and can also help when measuring the success of your marketing campaigns throughout the year. Marketing plans are…
Congratulations to Skip It for winning November’s Campaign of the Month, and proving that less is more! Their modest, yet striking design, is unmissable to commuters on the A24 every day. This billboard advertisement is clear and straightforward, making it stand out and easy for passers-by to gather information from it while on the go.…
Most small to medium-size business owners believe that billboard advertising is only for big companies, perceiving them as a form of advertising that is out of their league, or too expensive to even consider investing in. Many also believe that billboard advertising does nothing to help their businesses. However, all of this is false! Billboard…
Over the last year, we have seen an enormous increase in e-commerce due to the impact of the pandemic. Enforced lockdowns around the world made people resort to online shopping for essential goods, and more. Although restrictions are easing and people are slowly reverting to their old routines, online shopping remains a booming trend. As…
When developing a billboard advertisement to promote your business, you must choose the best strategy to apply in the process. The first step to campaign planning is establishing the business goals you want to achieve. Are you seeking to promote your brand to new audiences, launch a new product, or do you wish to generate sales directly from your ad? There are two main types of campaigns that are the go-to for promoting…
Getting straight to the point on your billboard advert is one of the best techniques to guarantee a successful marketing campaign. EJ Taylor & Sons Limited did not beat around the bush in their recent billboard advertisement. Congratulations to them for winning Campaign of the Month for October! So… what made their billboard so exceptional? Up-Front and…
Get Seasonally Inspired! Now that autumn has finally arrived and winter is not so far behind, these seasons bring many opportunities for businesses to run effective and creative marketing campaigns, especially tailored to the holidays. Expert marketers know the importance of planning your company’s marketing calendar far in advance (at least a quarter or two!). However, some companies choose…
About Staples Corner Staples Corner is an area in North London with a large road junction that connects various parts of the UK and therefore sees more than 200,000 commuters per week. It’s located in the Borough of Barnet just west of the Brent Cross crossover. The buzzing junction has two linked roundabouts and flyovers, which connect the North…
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