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The world of advertising has significantly changed and expanded throughout the last 100 years. Various new marketing channels and tactics have been introduced over time. Although the advertising industry is quite vast, it can be divided into two categories: traditional and non-traditional. Both types of advertising have pros and cons. Ultimately, it’s up to marketers…
The average person is estimated to be exposed to approximately 6,000-10,000 advertisements per day. That’s an astounding amount! So how do you make your billboard advert stand out to your customers and pierce through all the advertising noise? Get customers through the door by investing in a directional billboard! What’s a Directional Billboard? Directional billboards are generally big, bold, and straightforward. Their purpose is to navigate…
The first ever recorded form of outdoor advertising began in the civilizations of ancient Egypt. Thousands of years ago, stone obelisks were used by the government to showcase the local laws, regulations, and treaties to the community. These carvings in stone may have been the earliest form of marketing to exist. Clearly the Egyptians were…
Our Campaign of the Month winner is Fenster Glazing! They demonstrated that simple messaging displayed in bold letters will effectively catch your customers’ eye. With its short and sweet message (and a little humour), this billboard has captured the attention of many in the heart of Milton Keynes. So, what is it about this billboard…
It’s estimated that the average person is exposed to roughly 6,000 – 10,000 ads every single day. That number is astounding! Now, as an advertiser yourself, the best way to be remembered by your consumers is to create the most original, unique advert possible.
With summer fast approaching, business owners and marketers are busy planning their next campaign. Here’s a few helpful reasons to consider why it’s necessary to invest in outdoor advertising, especially during the summer months.
Understanding the ways in which customers change during each new season allows us to market to them more effectively. Let’s look at how to take advantage of seasonal events and holidays to advertise your business better.
According to Forbes Magazine, 58% of people talk about funny billboard campaigns they’ve seen. This is great news for GoGetters who chose to spice up their campaign this month with a bit of humour!
No one was prepared for what 2020 would bring. Aside from the way it affected people’s personal lives, it greatly altered the way businesses conducted themselves, as well.
Lost sales are a hard pill to swallow under any circumstance, but the pandemic has made matters worse for many businesses. A big sales boost could help you recover lost revenue and put your business back on the right path. Billboard advertising is the perfect marketing channel to do just that. Here’s how billboard advertising…
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